It's a new year, time to relish in the blank slate that is 2016... and also to reflect on what 2015 brought. And thanks to my Faffalytics, I can do just that!
For those who aren't familiar with the term, it was coined at Faffcon 7, by Adam Verner and Tom Dheere, and it's simply a means to keep track of jobs, auditions, clients, invoices -- whatever you want to statistically manage in your VO biz. It's not the easiest to set up (it involves Excel spreadsheets and formulas, and it evoked much googling and gnashing of teeth trying to figure out which formula would do exactly what I needed), but once set into motion, it's truly a thing of beauty. Plus, I was able to cancel my PerformerTrack subscription, saving $120/yr (...NOTHING against PerformerTrack, it's really a great tool, especially if you do multiple creative endeavors, like on-camera or theater, as well).
With my spreadsheets, I can see in a glance what I made last year, each month, what percentage of it came from which source, what percentage was commercial vs corporate narration, even where I recorded (studio vs home). I can see how many auditions I did, for whom, and which ones turned into jobs. I can see my booking ratio for every source. I can instantly sort and see which invoices are overdue... or which I completely forgot to send.
Is it overkill, for a one-woman business? Possibly. But I'm a big believer in the philosophy that to know where you're going, you have to see where you've been. I want to know how this year compared to last year, and the year before, in all areas. Did my booking ratio go up? Why? More auditions? Less auditions, but more that were focused on my strengths? What did I book most -- commercials, narration, eLearning...? What 'voice' -- conversational, warm, "mom"...? It may change my overall game plan, and it may not. But at least I'm armed with information.
Plus, it's inspired me to keep better client records, and even jerry-rig a fledgling marketing system.